FAQs

Technical marketing is marketing for products that are sold on their technical merits, to buyers who understand the technology. It explains what a product does, how it performs and why it’s the right choice, accurately enough for an engineer and clearly enough for the managers and buyers involved in the decision.

Companies across the electronics industry: PCB designers, fabricators and assemblers, EDA and test equipment vendors, component manufacturers and distributors, and the associations and media companies that serve them. If your customers are engineers, we can help.

Technical writing and editing for marketing: articles, case studies and white papers, advertising, press releases and marketing copy, social media and blog posts, and newsletters and e-books.

We research before we write, ask your experts the right questions, and send every draft through a technical review by your team before it’s final. We understand the technology, so your engineers spend their time checking details, not explaining basics.

Yes. Datasheets, application notes, slide decks, rough notes and recorded conversations with your engineers are all good starting points. We turn them into polished, publication-ready content.

It depends on the project. Short pieces such as a press release or a set of social posts move quickly. White papers, case studies and e-books take longer because they involve research, interviews and review rounds. We agree on a schedule with you before work begins.

Yes. Most of what we write is published under your company’s name or the byline of one of your experts. Your brand gets the credit.

Start with a free consultation. We’ll talk about your goals, your audience and your content needs, and recommend a sensible next step.

We write contributed articles and press releases to the standards electronics trade editors expect, and we can advise you on which publications fit your topic. Editors make the final call, so placement can’t be guaranteed, but well-written, useful content gives you the best chance.

Both. Some clients come to us for a single press release or white paper. Others rely on us month after month for newsletters, blog posts and social content. We’re happy to start small and grow from there.

Yes. We edit drafts from engineers and marketing staff for clarity, structure, consistency and readability, while keeping the technical substance intact.

Yes. Pre-launch products and embargoed news are a normal part of technical marketing. We treat your information as confidential and are glad to sign a nondisclosure agreement before you share details.

Both. We write original content from scratch, and we also edit drafts your engineers or marketing team have already started. Editing covers structure, clarity, flow and consistency, while keeping the technical substance your experts put in.

We do the homework before we write: datasheets, application notes, existing collateral and, when it helps, a conversation with the people who designed the product. Every draft then goes through a technical review by your subject matter experts before it’s final.

Yes, and it usually makes the content better. A short interview with an engineer or product manager often turns up the details and examples that make a piece credible. We keep those conversations focused so they take as little of their time as possible.

A clear idea of the goal and the audience, plus whatever source material you have: product information, past articles, presentations or notes. We’ll ask for anything else we need during the discovery conversation.

Yes. We review your existing website, collateral and any style guide you have, and write to match. If you don’t have a style guide yet, we can help you settle the basics so your content stays consistent.

An article informs and builds visibility, often in a trade publication. A case study tells one customer’s story with a clear problem, solution and result. A white paper goes deep on a technical or business problem and makes the case for an approach. Each does a different job, and many content programs use all three.

We write contributed articles to the editorial standards electronics trade publications expect, and we can advise you on which publications are a good fit for the topic. The final decision always belongs to the editor, so no one can honestly guarantee placement, but a well-written, non-promotional article gives you the best chance.

Most run somewhere between a few pages and a dozen, depending on the topic and how technical the audience is. We’d rather keep it as short as it can be while still making the full argument. Length is part of what we agree on before writing starts.

Yes. We prepare the questions, run the interview and write the story. We also draft the approval request so your customer can review the finished case study before it’s published.

It’s one of the most common uses. A useful, well-researched paper is something engineers are willing to trade an email address for. We can also write the landing page copy and the follow-up emails that go with it.

Yes. A launch usually needs a press release, product page copy, an ad or two, an email announcement and a few social posts. We can write the whole set so the message is consistent everywhere it appears.

We do. Product pages, landing pages, capabilities pages and company overviews are all part of our marketing copy work. We write for the engineers and buyers who will read the page, and with search in mind.

Absolutely. Sometimes the best starting point is your existing brochure or web page. We’ll tighten it, fix anything that’s unclear or out of date, and make sure it says what makes your product different.

We focus on the words. We work alongside your designer or agency and deliver copy that’s organized and sized for the layout, so it drops into the design without a lot of back and forth.

By leading with facts that matter to them: specifications, performance, application fit and proof. Engineers are persuaded by clear evidence, so our copy puts the evidence first and lets it make the case.

Our core service is writing a release that’s ready to send. We can recommend how to distribute it, whether through a wire service, your own media list or direct outreach to the trade publications that matter most for your news.

Usually one page, sometimes a little more for a complex product. Editors want the news quickly, so we keep releases tight and put the most important information first.

Often, yes. Press releases are one of the quicker projects we take on. Tell us your deadline and what’s driving it, and we’ll be straight with you about what’s realistic.

The facts of the news, any product specifications you can share, the name and title of the person we’re quoting, and your company boilerplate if you have one. We’ll fill in the rest through a short conversation.

Yes. Trade show releases need to be timed so editors have them before the show. We plan the writing and approvals around your show dates so everything is ready when you need it.

We write the campaign and can offer guidance on where it makes sense to place it, based on who you’re trying to reach. Media buying itself is handled by you or your agency.

Yes. Send us the layout or the space limits and we’ll write to fit, including headline length, body copy and calls to action for each size.

Your core message, the key benefits in priority order, approved product claims and a few headline and tagline options. It keeps every ad, booth panel and email saying the same thing, even when different people produce them.

Yes. Booth graphics, panels and signage have to communicate in seconds, from a distance. We write short, clear copy built for how people actually walk a show floor.

Of course. If your current ads are working but feel tired, we can write new versions that keep what’s effective and update the message, the proof points or the offer.

It depends on your goals and resources, but consistency matters more than volume. A reliable schedule you can keep, even once or twice a month, does more for your credibility and search visibility than a burst of posts followed by silence.

We write the posts and can prepare them on a calendar for your team to publish or schedule. If you’d like help with the scheduling itself, we can talk about how to set that up.

Yes. Thought leadership posts and articles under an executive’s name are a strong way to build visibility. We interview them, write in their voice and send everything for their approval before it’s posted.

Well-written posts that answer the questions engineers actually search for are one of the best ways to earn search visibility over time. We research the topics and write with search in mind, without stuffing keywords into the copy.

Yes. Articles, white papers, case studies, webinars and press releases are all good source material. Repurposing them is an efficient way to keep your channels active.

A newsletter is a regular, recurring message that keeps you in touch with your audience. An e-book is a single, substantial resource on one topic that people download and keep. Newsletters build the relationship; e-books often start it.

Yes. We can plan the topics, write the feature article and the shorter items, and deliver everything ready for your email platform on a set schedule.

We write content for whichever platform you use, including Mailchimp and Constant Contact, and format it to fit your template. Setting up the platform or the template itself is something we can talk through with you.

Often, yes. Past articles, blog posts, application notes and presentations can be edited, updated and organized into a single, consistent e-book, usually faster than writing one from nothing.

They can, and interviews make some of the most popular newsletter features. We prepare the questions, conduct the interview and write it up as a feature your readers will want to finish.

Yes. There’s no cost and no obligation. It’s a conversation to understand what you need and whether we’re the right fit.

Usually about half an hour. That’s enough time to understand your goals and give you useful guidance on next steps.

If it makes sense to work together, we’ll follow up with a recommended approach and a quote for the work we discussed. If not, you’ll still leave with practical advice you can use.

No. Printed circuit boards are where we know the territory best, but we write for companies across the electronics industry, from component makers and semiconductor firms to test equipment and industrial automation companies.

Yes. We’re careful with claims, terminology and compliance language, and we rely on your technical and regulatory reviewers to sign off on anything that needs their approval.

Most electronics technology is. We do the research, ask good questions and lean on your experts for the fine points. The result is content your specialists approve and your broader audience can follow.