Technical Writing and Editing
Great technical writing does more than explain a product. It builds confidence, opens doors and moves buyers through a long, careful purchasing process. Shaughnessy Media Group combines solid technical knowledge with professional editorial standards to produce content your audience trusts and your competitors can’t easily copy.
Technical marketing is what we do. Technical writing and editing is how we do it: every article, release, ad, post and newsletter we produce is written to be accurate enough for an engineer and clear enough for everyone else who has a say in the purchase.
Who We Write For
Our clients sell to engineers, and to the people who buy alongside engineers. That includes:
- PCB designers, design bureaus and EDA tool vendors
- Board fabricators, assembly and EMS providers, and their materials suppliers
- Component manufacturers and distributors
- Test, measurement and inspection equipment companies
- Industry associations, events and media companies
How a Project Works
- Discovery. We start with a conversation about the product, the audience and what the piece needs to accomplish.
- Research and interviews. We read your datasheets, application notes and past materials, and talk with your engineers or product managers when the story needs it.
- Draft. You get a complete draft written in your brand’s voice, not an outline or a rough sketch.
- Technical review. Your subject matter experts check the details. We make the fixes and keep the writing tight while we do.
- Final delivery. The finished piece arrives ready for your website, your newsletter or an editor’s inbox.
Writing, Editing or Both
Not every project starts from a blank page. If your engineers have already written an application note or a draft article, we can edit it for clarity, structure and readability while keeping the technical substance intact. Many clients use us for both: original writing for marketing pieces and editing for the content their technical staff produce.
Our Services
From long-form white papers to short social posts, we cover the full range of technical marketing content for the electronics industry. Explore our service areas below.
Frequently Asked Questions
What's the difference between a newsletter and an e-book?
A newsletter is a regular, recurring message that keeps you in touch with your audience. An e-book is a single, substantial resource on one topic that people download and keep. Newsletters build the relationship; e-books often start it.
Can you write our whole newsletter each month?
Yes. We can plan the topics, write the feature article and the shorter items, and deliver everything ready for your email platform on a set schedule.
Do you work with Mailchimp and other email platforms?
We write content for whichever platform you use, including Mailchimp and Constant Contact, and format it to fit your template. Setting up the platform or the template itself is something we can talk through with you.
Can an e-book be built from content we already have?
Often, yes. Past articles, blog posts, application notes and presentations can be edited, updated and organized into a single, consistent e-book, usually faster than writing one from nothing.
Do newsletters include interviews?
They can, and interviews make some of the most popular newsletter features. We prepare the questions, conduct the interview and write it up as a feature your readers will want to finish.
