Articles, Case Studies, and White Papers
In the electronics industry, your customers are engineers, procurement managers and technical decision-makers. They don’t respond to hype. They respond to evidence, expertise and clarity. Shaughnessy Media Group creates the kind of long-form content that earns their attention and their business.
Technical Articles
We write in-depth articles for engineering and technical audiences, covering product innovations, application insights, design challenges and emerging industry trends. We understand the technology well enough to write with real authority, and we know what trade magazine editors look for in a contributed article.
Published in trade magazines, posted to your website or sent out through your newsletter, our articles put your brand where your customers are already reading.
- Application notes and engineering insights
- Technology trend articles for trade publications
- Product-focused technical features
- Thought leadership articles for executives and engineers
- Q&A and interview-based features with your experts
Case Studies
Your customers’ success stories are among the most powerful selling tools you have. We turn them into case studies that show a real engineering challenge, the specific solution and a measurable result, giving prospects the concrete proof they need to choose your products or services with confidence.
- Customer success stories
- Application-specific case studies
- Problem, solution and results narratives
- Short-form and long-form formats
We handle the customer interview, write the story and draft the approval request, so your customer only has to read and sign off.
White Papers
Position your company at the front of the industry with white papers that explore emerging technologies, address hard engineering problems and present your approach to solving them. Our white papers are thoroughly researched, accurate and written with a clear goal, whether that’s education, lead generation or supporting a sales conversation.
- Technology overview and education papers
- Comparative analysis and competitive positioning
- Regulatory and standards compliance guides
- Industry trend and market perspective papers
Which Format Fits Your Goal?
A technical article builds visibility and credibility with a broad audience. A case study proves your product works in the real world. A white paper goes deep on a single problem and gives serious buyers a reason to share their contact information. If you’re not sure which one you need, that’s a good question for a free consultation.
Frequently Asked Questions
What's the difference between an article, a case study and a white paper?
An article informs and builds visibility, often in a trade publication. A case study tells one customer’s story with a clear problem, solution and result. A white paper goes deep on a technical or business problem and makes the case for an approach. Each does a different job, and many content programs use all three.
Can you get our article published in a trade magazine?
We write contributed articles to the editorial standards electronics trade publications expect, and we can advise you on which publications are a good fit for the topic. The final decision always belongs to the editor, so no one can honestly guarantee placement, but a well-written, non-promotional article gives you the best chance.
How long is a typical white paper?
Most run somewhere between a few pages and a dozen, depending on the topic and how technical the audience is. We’d rather keep it as short as it can be while still making the full argument. Length is part of what we agree on before writing starts.
Will you interview our customer for a case study?
Yes. We prepare the questions, run the interview and write the story. We also draft the approval request so your customer can review the finished case study before it’s published.
Can a white paper be used to generate leads?
It’s one of the most common uses. A useful, well-researched paper is something engineers are willing to trade an email address for. We can also write the landing page copy and the follow-up emails that go with it.
