Newsletters and E-books
An email newsletter is one of the few marketing channels you fully own. It goes straight to the inbox of people who asked to hear from you, with no algorithm deciding who sees it. An e-book does a different job: it gathers your expertise into one substantial resource that prospects keep, share and come back to. Shaughnessy Media Group writes both.
Newsletters
A good newsletter earns its place in a busy engineer’s inbox every time it arrives. We write newsletters that people open because they’ve learned to expect something useful: a practical technical insight, a relevant industry development or a story they haven’t seen anywhere else.
- Monthly or quarterly company newsletters
- Customer and partner newsletters
- Feature articles and interviews with your engineers, customers or industry figures
- Product news and application highlights
- Event and trade show recaps
- Subject lines and preview text written to be opened
We can work with the platform you already use, such as Mailchimp or Constant Contact, and deliver content ready to drop into your template.
E-books
An e-book takes a topic your buyers care about and covers it completely, in a format they can download and keep. It’s an ideal companion to a white paper or a series of articles, and one of the most effective ways to turn website visitors into leads.
- Design guides and practical how-to resources
- Introductions to a technology for newcomers and non-engineers
- Buyer’s guides that explain how to evaluate a product category
- Collections built from your best articles, posts and case studies, edited into one resource
Built From What You Already Know
Many of the best newsletters and e-books start with material you already have: your engineers’ knowledge, your application notes, your past articles and your customers’ stories. We find the useful material, organize it and write it up so it reads as one clear, consistent piece.
Planned for the Long Run
A newsletter works best when it arrives on a predictable schedule and keeps a consistent voice. We can plan the topics ahead with you, write each issue on time and keep the quality steady from one issue to the next.
Frequently Asked Questions
What's the difference between a newsletter and an e-book?
A newsletter is a regular, recurring message that keeps you in touch with your audience. An e-book is a single, substantial resource on one topic that people download and keep. Newsletters build the relationship; e-books often start it.
Can you write our whole newsletter each month?
Yes. We can plan the topics, write the feature article and the shorter items, and deliver everything ready for your email platform on a set schedule.
Do you work with Mailchimp and other email platforms?
We write content for whichever platform you use, including Mailchimp and Constant Contact, and format it to fit your template. Setting up the platform or the template itself is something we can talk through with you.
Can an e-book be built from content we already have?
Often, yes. Past articles, blog posts, application notes and presentations can be edited, updated and organized into a single, consistent e-book, usually faster than writing one from nothing.
Do newsletters include interviews?
They can, and interviews make some of the most popular newsletter features. We prepare the questions, conduct the interview and write it up as a feature your readers will want to finish.