Press Releases
A well-written press release is still one of the most effective ways to get your news in front of the editors, journalists and industry influencers who shape how the electronics market sees your company. Shaughnessy Media Group writes press releases that earn coverage, because we know what electronics media look for.
We understand the editorial standards of the electronics trade press. Our releases are written to those expectations: technically accurate, newsworthy in tone and structured to need as little editing as possible before they’re published.
What We Write
- New product announcements
- Partnership and distribution announcements
- Award, certification and standards compliance releases
- Executive appointment and leadership news
- Company milestone and expansion announcements
- Event and trade show participation releases
What Makes a Release Editors Will Run
Trade editors receive far more releases than they can publish. The ones that make it share a few traits, and we build every release around them:
- A real headline. It says what’s new in plain language, not a slogan.
- The news in the first paragraph. Who, what, when and why it matters, before any background.
- Specifics, not adjectives. Key specifications, availability and pricing details where you can share them.
- A useful quote. One that adds a point of view or context, written so a real person would say it.
- Editor-ready assets. A clean boilerplate, a media contact, and guidance on the product photos and captions to send with it.
Timed for Trade Shows and Launches
Releases tied to a trade show or a product launch need to be ready before the news breaks. We work back from your date so the release is approved, final and ready for your distribution service or media list on time. If your news is under embargo, we write and prepare it with that date in mind.
Why It Matters
A single well-placed press release in the right trade publication can reach thousands of qualified engineers and buyers, the exact people making decisions that affect your revenue. We make sure your news is written to land where it counts.
Frequently Asked Questions
Do you distribute press releases or only write them?
Our core service is writing a release that’s ready to send. We can recommend how to distribute it, whether through a wire service, your own media list or direct outreach to the trade publications that matter most for your news.
How long should a press release be?
Usually one page, sometimes a little more for a complex product. Editors want the news quickly, so we keep releases tight and put the most important information first.
Can you write a release on short notice?
Often, yes. Press releases are one of the quicker projects we take on. Tell us your deadline and what’s driving it, and we’ll be straight with you about what’s realistic.
What do you need from us to write a release?
The facts of the news, any product specifications you can share, the name and title of the person we’re quoting, and your company boilerplate if you have one. We’ll fill in the rest through a short conversation.
Can you help with releases for a trade show?
Yes. Trade show releases need to be timed so editors have them before the show. We plan the writing and approvals around your show dates so everything is ready when you need it.
