Writing Press Releases That Electronics Editors Will Actually Run

Trade publication editors in the electronics industry receive far more press releases than they could ever publish. Some get picked up the same day. Most never see print. The difference usually has less to do with the news itself than with how the release is written.

Here’s what the releases that make it tend to have in common.

Put the News in the Headline

A headline like “Company X Revolutionizes Power Design” tells an editor nothing. “Company X Introduces 60 V GaN Half-Bridge Module for 48 V Server Power” tells them exactly what the story is, who it’s for and whether it fits their publication. Write the headline an editor would write, and you save them the trouble.

Lead With What’s New

The first paragraph should answer the basic questions: who is announcing what, when it’s available and why it matters to the reader. Company history and market background belong further down, if they belong at all. An editor skimming dozens of releases should be able to understand the news from the first two sentences.

Trade Adjectives for Specifications

“Industry-leading,” “best-in-class” and “revolutionary” are words editors delete. Specific figures stay. Operating range, power density, package size, supported standards, availability dates and pricing (when you can share it) are what engineers want to know, and what editors want to print.

Write a Quote Someone Would Actually Say

The quote is a chance to add perspective: why the company built the product, what customer problem it solves or where the market is going. A quote that simply restates the headline in more excited language adds nothing. Write it the way the person would explain it to a customer.

Make It Easy to Publish

Editors are short on time. A release that arrives with a clean boilerplate, a media contact, a high-resolution product photo and a caption is far more likely to run than one that needs follow-up emails before it’s usable. The less work it takes to publish, the better its chances.

Time It Right

Trade show news needs to reach editors before the show, not during it. Product releases should go out when the product is actually available or close to it. Planning the timing is part of writing a release, not an afterthought.

The Bottom Line

A press release is written for two audiences: the editor who decides whether to run it, and the engineer who reads it once it’s published. Write for both, keep it factual and specific, and your news has a much better chance of reaching the people who matter.

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